Scenario: You are the marketing manager of a four-star, mid-range priced Hotel in Hobart, Tasmania. Your primary customers are tourists, but you also get some conference business as well as weddings and other types of receptions for your restaurants and meeting rooms. Competition for tourist business is always tough and, because of the current economic condition, less than the usual number of tourists are visiting Hobart. Your marketing position has always been to position your hotel as slightly superior to others in its class because you recently renovated all your guest rooms. Your hotel has a gym, a pool, and the access to a tour boat for guests. In addition, your Head Chef provides interesting menus and high quality choices in your two restaurants. Recently, your General Manager called you in and suggested that there are not so many conferences being booked this year as your hotel is suffering from low occupancy rates.

Based on the scenario, answer the following two questions.

(a) Suggest an appropriate pricing approach for rooms and conferences booking. Justify your choice of pricing approach.

(b) Suggest price adjustment strategies for rooms and conferences booking. Justify your choice of price adjustment strategies.

Question 4

Marketing has been criticised for its impact on consumers, society, and other businesses. Discuss how the individual consumers, society and other businesses are directly and indirectly impacted through marketing?

Answer rating: 100% (QA)

a Pricing Approach for Rooms and Conference Bookings Considering the current situation of low occupancy rates and decreased tourist visits an appropriate pricing approach for rooms and conference book... View the full answer