Scenario Your Ad's current position is 2. CTR is 1% and CPC is $4 To get to position 1, you'd need to pay $5 CPC, and CTR would be 1.25% In position 3, CPC would be $3 and CTR 0.5% CR is 5% regardless of ad position Profit per customer is $50 Make any assumptions you find necessary. Questions: 1 What is CPA in each of the three ad positions? 2 If budget was not a constraint, what is the most profitable ad position? Why? 3 If you had limited budget, what is the best ad position? Why? 4 Now that Ad Position has been sunset by Google Adwords, which metric would best be used in its place? 5 What is the "Incremental CPA" from Conversions you would get by moving from position 3 to 2? Please show your analysis, formulas, and specify any assumptions you make. Scenario Your Ad's current position is 2. CTR is 1% and CPC is $4 To get to position 1, you'd need to pay $5 CPC, and CTR would be 1.25% In position 3, CPC would be $3 and CTR 0.5% CR is 5% regardless of ad position Profit per customer is $50 Make any assumptions you find necessary. Questions: 1 What is CPA in each of the three ad positions? 2 If budget was not a constraint, what is the most profitable ad position? Why? 3 If you had limited budget, what is the best ad position? Why? 4 Now that Ad Position has been sunset by Google Adwords, which metric would best be used in its place? 5 What is the "Incremental CPA" from Conversions you would get by moving from position 3 to 2? Please show your analysis, formulas, and specify any assumptions you make