Question: Scenario: Your team has been tasked with providing supporting data to the chief marketing officer for your organization to assist in the formulation of strategic

Scenario: Your team has been tasked with providing supporting data to the chief marketing officer for your organization to assist in the formulation of strategic marketing goals. You will analyze eCommerce web traffic and report findings that will support the CMO in preparing a promotional campaign to address one the following metrics for the upcoming quarter:

increase new user acquisition

decrease bounce rate

increase revenue per user

improve conversion rate

increase # of transactions

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