Scientific research is a critical tool for successfully navigating our complex world. Without it, we would be forced to rely solely on intuition, other people’s authority, and blind luck. More than ever before, we have an incredible amount of information at our fingertips, and a simple internet search on any given research topic might result in a number of contradictory studies. This is especially important when we consider how much information in advertising campaigns and the internet claims to be based on “scientific evidence” when in actuality it is a belief or perspective of just a few individuals trying to sell a product or draw attention to their perspectives.

Explain THREE (3) ways how scientific research addresses important decision (specifically in the field of psychology) making behaviours among consumers. Provide examples from journals or articles to support your answers. put citations and references please