Question: SCM 3 1 0 - 1 0 1 1 / Beverage companies such as Coca Cola work with advertising firms to develop, produce and distribute

SCM

310 - 1011 /

Beverage companies such as Coca Cola work with advertising firms to develop, produce and distribute marketing materials that promote Coke products. As part of a beverage supply chain, the advertising company would be considered a

(

)

to Coke.

Presenter

Supplier

Investor

Customer

SCM310-1011/ Beverage companies such as Coca Cola work with advertising firms

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