Question: Scripts & Scrolls Co . supplies printing paper to select publishing houses. When its customers asked for a discount in the cost of supplies, the

Scripts & Scrolls Co

.

supplies printing paper to select publishing houses. When its customers asked for a discount in the cost of supplies, the company had to oblige fearing that the customers might withdraw pending contracts. This shows the increased:

Question

13

options:

bargaining power of buyers.

vertically integration of buyers.

bargaining power of sellers.

threat of substitutes.

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