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QUESTION 2 - Strategy and profitability analysis (15 marks) Mike's Monitors Inc. (MM) manufactures a monitor called VIZI-Bright. The VIZI-Bright monitor is designed specifically to reduce eyestrain by using low blue light filter and flicker free technology. MM's market is college and university students requiring good monitors at an economical price to reduce eyestrain while taking online courses. While most of the VISI-Bright monitors are sold online, they are also sold in university and college bookstores. Textbook publishers also package the monitors with textbook deals. In the past year, MM's management team continued to develop manufacturing processes that focused on reducing manufacturing time of its units. Its purchasing team worked with suppliers that could provide the best quality parts at the lowest cost. Additionally, they increased their online marketing campaign to boost their sales. Required a. Identify MM's strategy. Give two pieces of evidence from the description that supports your choice. (3 marks)| b. Two of the Balanced Scorecard perspectives are listed in the first column of the following table: For each: List one measure that is specific to Mike's Monitors as stated in the case. . An explanation as to why this measure is important to Mike's Monitors. NOTE: If more than one entry is given in a cell only the first entry will be graded. (4 marks) ective Identify a measure specific to Why is this measure important to