se #17 Develop the Research Plan P\&G had to plan more subtle approaches to reach their target market on home territory, attending the souks where people would gather to buy items and presenting them with the 'Ariel Road Show', which included demonstrations of the products as well as fun activities and children's entertainment. Meanwhile, Ariel packs were first sold at a very low price, then at a discounted price, then at full price. Little by little, Ariel gained profile and trust among target consumers. Owing to the wisely conducted market research and the high-profile launch tactics, Ariel is the leading detergent in Egypt. The Ariel brand manager wonders whether the pricing and size of the Ariel packages was appropriate. The production planning team wants get consumer insights into the favorite product form of the Ariel - powder VS liquid. A year later Unilever decides to launch Persil brand in the market. Develop the Research Plan for Ariel Brand