1. Which of the following is a means of establishing a foothold in foreign markets without large capital outlays? A. Franchising C. Licensing B. Joint venture D. Consortia 2. One of the following products "speak for themselves" in the advertising of features and benefits. A. Products that demonstrated well B. Global village products C. Products that solve a common problem D. Products that use universal theme 3. Which global marketing strategy is analogous to mass marketing in a single country? A. Differentiated global marketing C. Concentrated global marketing B. Undifferentiated global marketing D. Indirect exporting 4. Among the following, one is not the advantage of licensing. A. Means of preventing loss C. high profitability B. Low capital requirement D. Increase price of product 5. A perceived marginal value of a new product relative to the old is A. reliability C. comparative advantage B. Compatibility D. relative advantage 6. In which step of the planning process is a marketing plan developed for the target market whether a single country or a global market set? A. Implementation and control B. Developing the marketing plan C. Preliminary analysis and screening D. Adapting the marketing mix to target markets 7. One of the following is the process of grouping people in terms of their attitudes, values and life styles. A. Psychographic segmentation C. Demographic segmentation se' if the star B. Benefit segmentation D. Behavior segmentation 8. In which translation techniques is the questionnaire translated from one language to another where a second party translates it back into the original? A. Dis-translation C. Back translation B. Parallel translation D. Horizontal translation 9. Which of the following is not a problem in collecting primary data? A. Willingness to respond C. Language and comprehension B. Ability to communicate opinions D. Personal interview 10.Which of the following is the first step in the marketing research process? A. Communicate the results B. Analyze, interpret and summarize C. Define the research problem D. Determine the sources of information 11.Among the following one is not a non-tariff barrier? A. Boycotts C. Monetary barriers B. Market barriers D. Standards 12.The process of learning a culture of others which is not a native refers to A. acculturation C. values B. socialization 13.All of the following are the elements of macro environmental analysis, except D. norms A. variability C. heterogeneity D. homogeneity B. complexity 14 The least restrictive and loosest form of economic integration among nations refers to A. free trade area C. common market D. economic union B. customs union 15.Which one of the following product component consists of the physical product, the platform that contains the essential technology and all its design and functional features? C. Product component A. Service component D. Packaging component B. Core component