Search Engine Optimization $($SEO$)$ Audit Worksheet

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KEYWORD ANALYSIS

Instructions: Create a list of $10$ three$-$word phrases that you think customers would use to search for your company on Google. Avoid including your company$$s name in the keyword phrases. These keywords should be incorporated into the website to improve search engine optimization.

$$ Brainstorm: Consider words related to your company$$s offerings.

$$ Research: Examine your company$$s website and competitor websites.

$$ Tools: Utilize keyword tools like AdWords Keyword Planner, Google Trends, and Keywords Everywhere.

Examples:

$$ Vancouver Marketing Course

$$ Digital Marketing Course

$$ Best Digital Marketing Course

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SEARCH ENGINE RESULTS PAGE ANALYSIS

Instructions: Test the organic ranking of your company$$s website for your selected keyword phrases.

$$ Search each keyword phrase in Google or Bing.

$$ Document the organic ranking of your website within the top $30$ results.

$$ Note the top five search results for each keyword.

Keyword Ranking Top $5$ Results

Vancouver Marketing Course $13$ SFU, UBC, Vancouver Sun, John$$s Marketing Company, VM Academy

Digital Marketing Course $4$ Langara, Douglas College, SFU, BCIT, UBC

Keyword Phrase #$3$

Keyword Phrase #$4$

Keyword Phrase #$5$

Keyword Phrase #$6$

Keyword Phrase #$7$

Keyword Phrase #$8$

Keyword Phrase #$9$

Keyword Phrase #$10$

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ACCESSIBILITY ANALYSIS

Instructions: Assess your company$$s website accessibility for people with visual disabilities.

$$ Visual Aids: Are hyperlink text colours contrasting or defined and explain?

$$ Image Naming: Check if images are named with keywords and have properly named 'Alt' tags.

$$ Analysis: Right$-$click an image and select $$Inspect$$ or $$View Image Info$$ to see the Alt text.

Image Name Image Alt Text

Ex: www$.$example.com$/$image$/104$x$432.$jpg No alt text found

Ex: www$.$example.com$/$image$/$ben$.$jpg Ben Johnson

Image Web URL #$3$

Image Web URL #$4$

Image Web URL #$5$

Recommendations: Suggest improvements to the naming of images and Alt text.

Suggested Image Name Suggested Alt Text

Ex: www$.$example.com$/$image$/$apple$-$iphone$-$fall$-$test$-$result.jpg Apple iPhone Fall Test Result

Ex: www$.$example.com$/$image$/$ben$.$jpg Dr Ben Johnson Vancouver Dentist

Suggestion #$3$

Suggestion #$4$

Suggestion #$5$

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WEBSITE CODE ANALYSIS

Instructions: Analyze the website code of your company$$s website.

$$ Right$-$click on the website and select $$View Page Source.$$

$$ Document the following:

o URLs: Do they use real words or short phrases with dashes?

o Title Tag: What is the title tag for the homepage?

o Meta Description: What is the meta description for the homepage?

o Meta Keywords: Are there any meta keywords for the homepage?

o Open Graph$/$Twitter Tags: Do they incorporate Open Graph or tags?

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INBOUND LINKS

Instructions: Assess the website$$s inbound links using a tool like Moz Link Explorer $(30-$day free trial$).$

$$ Domain Authority: What is the Domain Authority?

$$ Page Authority: What is the Page Authority?

$$ Total Inbound Links: What is the total number of inbound links?

Insight: Provide insight into the inbound link results.

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RECOMMENDATIONS

Instructions: After completing your SEO audit, provide three to five recommendations to improve the company$$s ranking on the search engine results page.

$1.$ Recommendation $1$

$2.$ Recommendation $2$

$3.$ Recommendation $3$

$4.($Optional$)$ Recommendation $4$

$5.($Optional$)$ Recommendation $5$