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County Sips In ontario

Market Profile and Situation Analysis $(10$ points$)$

Company Background

County Sips is a wine tour company located in Prince Edward County, Ontario, Canada. The company was founded by Sommelier Ian Nicholls, who has been hosting wine tours in the region since $2008$ County Sips offers a variety of wine tours that explore different wineries in the area, and they also offer sip and stay packages for a stay$-$in Kingston and a wine tour.

County Sips is like a friendly guide taking you to the best places for delicious drinks and you get to taste amazing wines from places like Three Dog Winery, try cool beers at spots like Prince Eddys, and even explore tasty ciders and spirits. It is a fun adventure on the Taste Trail, where you enjoy assorted flavors and make great memories.

Marketing Mix: Product$/$Service$,$ Place, Price, Promotion thow do they currently market themselves$)$

Product:

Place:

Price:

Promotion:

Customer attitudes regarding the brand, product, or service. $*$ Competitive Analysis $($direct and indirect competitors$)$

Competitive Analysis $($direct and indirect competitors$)$

Industry context $($industry trends, environmental, political, and economic factors$)$

SWOT analysis $($written$)$ with SWOT summary chart.

Target Market Analysis $(11$ points$)$

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hosting wine tours in the region since $2008$ County Sips offers a variety of wine tours that explore different wineries in the area, and they also offer sip and stay packages for a stay$-$in Kingston and a wine tour.

County Sips is like a friendly guide taking you to the best places for delicious drinks and you get to taste amazing wines from places like Three Dog Winery, try cool beers at spots like Prince Eddys, and even explore tasty ciders and spirits. It is a fun adventure on the Taste Trail, where you enjoy assorted flavors and make great memories.

Marketing Mix: Product$/$Service$,$ Place, Price, Promotion $($how do they currently market themselves$)$

Product:

Place:

o Price:

Promotion:

Customer attitudes regarding the brand, product, or service. $*$ Competitive Analysis $($direct and indirect competitors$)$

Competitive Analysis $($direct and indirect competitors$)$

Industry context $($industry trends, environmental, political, and economic factors$)$

SWOT analysis $($written$)$ with SWOT summary chart.

Target Market Analysis $(11$ points$)$

Analysis of the target audience based on:

Demographic

Age: $25-50$

Gender: Mostly females

Status: Married, couples, and singles

Geographic

People of Ontario.

Psychographic

People who have a passion for wine

People who love exploring new drinks and food

People who love to unwind

People who like to meet new friends.

People who love to travel

Tourists

People into dating culture.

Showing

hosting wine tours in the region since $2008$ County Sips offers a variety of wine tours that explore different wineries in the area, and they also offer sip and stay packages for a stay$-$in Kingston and a wine tour.

County Sips is like a friendly guide taking you to the best places for delicious drinks and you get to taste amazing wines from places like Three Dog Winery, try cool beers at spots like Prince Eddys, and even explore tasty ciders and spirits. It is a fun adventure on the Taste Trail, where you enjoy assorted flavors and make great memories.

Marketing Mix: Product$/$Service$,$ Place, Price, Promotion $($how do they currently market themselves$)$

Product:

Place:

o Price:

Promotion:

Customer attitudes regarding the brand, product, or service. $*$ Competitive Analysis $($direct and indirect competitors$)$

Competitive Analysis $($direct and indirect competitors$)$

Industry context $($industry trends, environmental, political, and economic factors$)$

SWOT analysis $($written$)$ with SWOT summary chart.

Target Market Analysis $(11$ points$)$

Analysis of the target audience based on:

Demographic

Age: $25-50$

Gender: Mostly females

Status: Married, couples, and singles

Geographic

People of Ontario.

Psychographic

People who have a passion for wine

People who love exploring new drinks and food

People who love to unwind

People who like to meet new friends.

People who love to travel

Tourists

People into dating culture.

Showing