Search the internet for an image of a food or beverage product advertisement and post the advertisement image Discuss two ways that the advertisement would or would not appeal to each of the consumer cohorts (millennials and gen Z). Respond to the posts of two students. In your response posts to other students, be sure to address the following: If you were the IMC program manager, what other factors do you think should be considered to address threats or weaknesses in the advertising and promotion strategy? What other strengths and opportunities pertaining to the advertising and promotion strategy can be considered?

Answer rating: 100% (QA)

The Future of Marketing The first way that the advertisement would not appeal to millennials is that it is too generalistic For example the ad might feature food that is not typically associated with ... View the full answer