Question: Searching for and discovering meaningful patterns in shopper data for the purpose of fine - tuning, developing, or changing market offerings is referred to by

Searching for and discovering meaningful patterns in shopper data for the purpose of fine-tuning, developing, or changing market offerings is referred to by the authors of your text as which of the following:
shopper analytics
shopper marketing
store layout
enacting shopper marketing
Searching for and discovering meaningful patterns in shopper data for the

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