Question: Sears at one time was an iconic American company. In 2 0 0 7 Sears enjoyed its most profitable year ever. Since that time the

Sears at one time was an iconic American company. In 2007 Sears enjoyed its most profitable year ever. Since that time the financial fortunes of the company have collapsed.
1. Give a brief history of the company.
2. What do you think went wrong?
3. What could they have done differently?
4. Did they have a strong grasp and knowledge of their customers?

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