Second: Understanding the brand from its consumers$$ viewpoint

Using secondary research only$*,$ gather data about the consumer perceptions of the brand from on$-$line$/$internet sources $($including social media: Instagram, X$/$Twitter$,$ Facebook, etc.$)$;

$$ Collect data on each of the brand$$s $4/7$P$$s; this data could be gleaned from consumer postings, chats, complaints, reviews, evaluations$/$assessments$,$ etc.

o Pay a special attention to how consumers compare the brand to its competitors in order to identify the pressure points exerted on its $4/7$P$$s strategies from competition.

$(*)$ Note: DON$$T use primary data research; no use of surveys, focus groups, or interviews of human subjects $($consumers$,$ managers, or employees$).$

Write the above about Head and Shoulders Marketing Mix in $800$ words.