Second week! It's time to get to know your target audience.

This week you're going to write a 3-5 page paper that will become the second section of your Strategic Marketing Plan. We'll discuss the assignment in this week's Collaborate session, but if you would like to discuss it beforehand, please contact me.

• First, describe in detail the demographics and buying or decision-making behaviors for your target audience. Include information such as age, gender (including male, female, non-binary), income, location, education, family size, partnership status, type of communication device generally used, etc.
• Second, research and develop at least three personas for your key target audience. Look at trends in their behaviors, issues that impact them, buying habits, and lifestyles.
• Third, write a bio for each persona. These should be personal so that when you develop your marketing you know whom you are interacting with. Include for each persona a name or title, an image, and their story.

Your paper should be double-spaced, have a short introduction and conclusion, and use these three subtitles that align with the directions for the assignment.

• Target Audience
• Personas
• Personal Bios

Remember to spell check just before you submit your paper in the drop box and name your file with your last name, the course name, and the week.

Week 2 Paper Rubric
	Novice	Apprentice	Proficient	Expert
Points Awarded
Format	Does not use introduction or subtitles	Somewhat uses introduction and subtitles	Uses introduction and subtitles	Entire format of document enhances effectiveness
Grammar, Punctuation, Spelling	Frequent errors in grammar, punctuation, and/or spelling	Some errors in grammar, punctuation, and/or spelling	One or two errors in grammar, punctuation, and/or spelling	Perfectly composed in grammar, punctuation, and/or spelling
Target Audience	Content does not demonstrate knowledge of topic from course resources	Content somewhat demonstratesknowledge of topic from course resources	Content demonstratesknowledge of topic from course resources	Content demonstratesknowledge of topic from course resources and beyond
Personas	Content does not demonstrate knowledge of topic from course resources	Content somewhat demonstratesknowledge of topic from course resources	Content demonstrates knowledge of topic from course resources	Content demonstratesknowledge of topic from course resources and beyond
Persona Bios	Content does not demonstrate knowledge of topic from course resources	Content somewhat demonstratesknowledge of topic from course resources	Content demonstratesknowledge of topic from course resources	Content demonstratesknowledge of topic from course resources and beyond