Secondary Data $($Provide $3$ different references$)$

$$ What is the difference between primary and secondary information?

$$ Why do you think it is important to collect secondary data before primary?

$2.$ Demographic Characteristics Riverside County $($reference$)$

$$ Gender

$$ Age

$$ Married

$$ Household income

$$ What percent of people aged $25$ years plus have a Bachelor$$s degree or higher?

$3.$ Psychographic Characteristics Riverside County $($reference$)$

$$ Values

$$ Lifestyle

$$ Attitudes

$4.$ Demographic Characteristics San Bernardino County $($reference$)$

$$ Gender

$$ Age

$$ Married

$$ Household income

$$ What percent of people aged $25$ years plus have a Bachelor$$s degree or higher?

$5.$ Psychographic Characteristics San Bernardino County $($reference$)$

$$ Values

$$ Lifestyle

$$ Attitudes

$6.$ Research Road Map $($Provide $3$ different references$)$

$$ What is a research roadmap?

$$ Why is it important to have one?

$$ Provide a sample research road map.

$7.$ Minimum $6$ academic journal articles $+10$ newspaper$/$internet articles researching

restaurants, service, food trends, hospitality.

$$ Reference with link

$$ One or two sentence overviews for each reference

$16$ total articles