Question: Secondary Data & Research Road Map NO NUMBERS JUST SET-UP 1.Secondary Data (Provide 3 different references) What is the difference between primary and secondary information?

Secondary Data & Research Road Map

NO NUMBERS JUST SET-UP

1.Secondary Data (Provide 3 different references)

What is the difference between primary and secondary information?

Why do you think it is important to collect secondary data before primary?

2.Demographic Characteristics Riverside County (reference)

Gender

Age

Married

Household income

What percent of people aged 25 years plus have a Bachelor's degree or higher?

3.Psychographic Characteristics Riverside County (reference)

Values

Lifestyle

Attitudes

4.Demographic Characteristics San Bernardino County (reference)

Gender

Age

Married

Household income

What percent of people aged 25 years plus have a Bachelor's degree or higher?

5.Psychographic Characteristics San Bernardino County (reference)

Values

Lifestyle

Attitudes

6.Research Road Map (Provide 3 different references)

What is a research roadmap?

Why is it important to have one?

Provide a sample research road map.

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