Secondary Research Assignment

An industry analysis is a common exploratory research approach to learn background information, define terms common in the industry, clarify problems presented by client and hypotheses, and understand research priorities. This exercise is designed to help you learn how to execute an industry analysis using secondary data as an exploratory research approach. It is not the only exploratory research approach, but it is common and useful. Choose an industrye.g.,mountain bikes, radio, financialservices,beer, computers, soft drinks) select a specific product/brand from a publicly-traded company in that industry (e.g., Budweiser in the beer industry)--if available.Make sure to pickan industry in which apublicly-traded company existsto study. You can find a lot of information from the below websites also Mintel.com

1. Determine the following information for the company you chose:(Note: Use the sources listed below and under Competitive Analysis (Question 4) to find the following information):

• Name
• Ticker symbol (if available)
• Total revenue and net income for the last 3 years. Put this info in Table format
• CEO (or equivalent) and compensation

2. Give a brief summary of current conditions and trends in the industry, using the following sources.

3. Competitive analysis will include the competitors of your company, their sales and profits. List the top 2 competitors in the industry (U.S. and/or international competitors), along with the most recent year's revenue and net income for each firm. Provide current market share data for the top three brands or companies.

NOTE: If you do not find information about a topic, please do not make things up.

Stick to the secondary data in an unbiased manner.

* Provide a bibliography of the sources consulted at the end of yourpaper

This assignment can be submitting in outline form.