Section $1$: Analyze the external and internal environment. $[40\%]$

I. What is the biggest challenge and the biggest opportunity in the broader $($macro$)$ environment of your client company $($i$.$e$.,$ the farming business$)?$ Explain with data and$/$or examples.

II$.$ Analyze the value chain of your client company. Identify the most impactful and least efficient activities within its value chain. Explain and support your answer with examples.

Section $2$: Strategic Recommendations $[60\%].$

III. Based on your section $1$ analyses, develop strategic recommendations toward the following goals for your client company considering a $3-$to$-5-$year timeline:

a$.$ Recommend a set of changes toward designing a more efficient$/$effective value chain activities $($along production, marketing, distribution, office work, etc.$)$ for your client. Address your response all questions $($whether$,$ what, when, how, where$)$ that the client may need to figure out in order to adopt and implement your recommendation.

b$.$ Technology can be a great equalizer. Recommend a lost$-$cost$,$ frugal innovation related technology strategy for your client to pursue toward improving its relationships with its key stakeholders $($pick at least two of the following: customers, investors, marketers, distributors, etc.$).$