SECTION 1: Based on Assignment #2.

Please answer the questions in this section using the product you created in Assignment #2 as the basis for your response.

Question 1

In Week 11, we looked at a video about 11 creative appeal techniques. Thinking about the product you created for Assignment #2, please pick ONE of the techniques from the video and answer the questions below. Do not use a technique your group submitted as part of the assignment (I will check, and you will get a zero on this question if it was used in your submission). Please complete the following information. No references are required. Hint: tie your rationale back to concepts from Chapter 12 Message and Content Strategy.

The product our team created for Assignment #2 was:
I will discuss the following advertising technique:
I selected this technique for this product because:
This creative strategy connects our product to our target audience by:
Which one of the other ads in the video did you like best? Why did it appeal to you?
Who do you think is the target market for the ad you liked best?

Question 2

Part of the process you used in Assignment #2 was to evaluate at least three new product ideas. Thinking about one of the ideas your group rejected (you can look at Checkpoint #1 in the assignment folder if you need to refresh your memory), describe the product development strategy if you later decided to bring the product to the market.

The rejected product idea I am using is:
Describe the product concept (hint see Chapter 8)
Our primary target market is:
We could test the concept with these potential customers by:
The input we would need from our potential customers to guide the R&D process includes:
Describe a possible test marketing strategy.

Question 3

If you were the marketing manager for your Assignment 2 product, please describe your options and recommendations if a competitor suddenly reduced the price of their product by 25%. Chapter 9, particularly Figure 9.5 will be helpful.

The product I am using in this question is:
The competing product is:
The options we have in this situation are:
I will recommend this option to my boss:
This is the right thing to do because:
The short-term impacts on sales are likely to be:
The long-term impacts on sales or our competitive tactics might include: