Section 1: Business Model Key Components

Characterize key components of an e-commerce business model by reviewing your prior installments indicated below and formulating your content based on each writing prompt:

1. M2 Assignment: B2C and B2B E-Commerce Business Models - review your analysis of Priceline and summarize their revenue model, market opportunity, and market strategy (items #1d, e, h).
2. M4 Discussion: Website Evaluation - review your analysis of the e-commerce traditional computer-based website and summarize how the business addresses ease of purchase, ease of use, and functionality (items #2a-c).
3. M5 Assignment: E-Commerce Vulnerabilities and Payments review your analysis of the selected business and summarize the three vulnerabilities that you identified and the implementation plan that would be utilized to address these risks (items #1, #2c).
4. M6 Assignment: Online Marketing Environment review your analysis of the selected business and summarize how the website, traditional online marketing, and social marketing elements of their multi-channel marketing plan are utilized (items #3a-c).
5. M7 Discussion: Social and Mobile Marketing Campaigns review your analysis of the selected business and summarize how the seller measures the success of its social marketing for the fan acquisition, amplification, and brand strength stages (items #3 a, c, e).
6. M8 Discussion: E-Commerce Stakeholder Impact - review your analysis of Wells Fargo and summarize the potentially negative impact of their information density, interactivity, and richness e-commerce features (items #1b, c, e).
7. M9 Assignment: B2C Business Analysis - review your analysis of Walmart and summarize the strategic analysis components related to the power of customers and existence of substitute products that they utilize to determine their economic viability (items #2a, b).
8. M10 Assignment: Impact of B2B E-Commerce - review your installment related to the impact of B2B e-commerce on business operations, summarize the most impactful benefit and the most impactful challenge, and include how you would overcome the most impactful challenge (item #1a).
9. M11 Discussion: E-Commerce Communities, Auctions, & Portals - review your analysis of the MSN portal, explain its classification (i.e. general purpose or vertical), and describe the types of revenue sources that are being targeted (item #3b).