Section 1. In four hundred words. Please don't copy from the source.

1. Describe any products, brands, or companies that you deal with that are best described in terms of behavioral loyalty, affect loyalty and situation-specific loyalty. (3 products in total, and explain why)

2. Describe any products, brands, or companies that you deal with that are best described in terms of true loyalty, spurious loyalty, latent loyalty, and no loyalty. (4 products in total, and explain why)

Section 2. In four hundred words. Please don't copy from the source.

1. Describe a buying situation in which you were successfully cross-sold and a situation in which you were "traded up."

2. What type of companies would benefit most from managing migration?

Section 3. Please don't copy from the source.

1. Why are loyalty programs popular?

2. In your opinion, what kind of data loyalty programs collect from customers? Do you worry about your privacy because of that?

3. Why is acquisition a necessary part of the CRM strategy cycle?

4. What steps should be taken to ensure an acquisition strategy is implemented successfully?