Section $1$: Multiple ChoicePlease circle the correct response $(1$ mark each, $40$ questions$)$Chapter $1$:$1)$ Marketing, more than any other business function, deals with A customersB$)$ salesC$)$ advertisingD$)$ new productsE$)$ brands$2)$ According to the five$-$step model of the marketing process, the first step in marketing isA$)$ capturing value from customers to create profits and customer equityB$)$ constructing an integrated marketing program that delivers superior valueC$)$ engaging customers, building profitable relationships, anuscreating customer delightD$)$ understanding the marketplace and customer needs and wantsE$)$ designing a customer$-$driven marketing strategy$3)$ Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively onA$)$ consumers' brand experiencesB$)$ competitors' threatsC$)$ consumers' existing wantsD$)$ competitors' strengthsE$)$ consumers' future demands$4)$is the art and science of choosing target markets and building profitablerelationships with them.A$)$ DifferentiationB$)$ Marketing managementC$)$ PositioningD$)$ SegmentationE$)$ Customer$-$perceived value