Question: Section 1: Visit SJSU Home page website. Based on your visit, is the site a transactional site or promotional site? How would you rate the

Section 1: Visit SJSU Home page website.

Based on your visit, is the site a transactional site or promotional site? How would you rate the site in terms of the six website design elements that affect the customer experience?

Section 2:

How would you explain the four ways the marketspace creates value for consumers.

Section 3:

Video: https://www.viddler.com/embed/597eeeaf

Website: https://www.pizzahut.com/index.php#/home

Questions:

1. How does PizzaHut.com incorporate the seven website design elements? Be specific and have detailed.

2. How are choice board and personalization systems used on the PizzaHut.com website? Be specific and have detailed.

Textbook: Marketing: The Core 8th Edition by Roger Kerin (Author), Steven Hartley (Author)

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