SECTION 11 mahal Case Staty: Google Google was founded in a garage in 1998 by Larry Page and Sergey Brin, two Stanford computer science graduate students, based on ideas generated in 1995. The me Google was chosen a play on googol, a mathematical term for the same cofollowed by one hundred zers. It is thought the term was appealing to the founders as a related to their miste organize a exponentially growing web Founded on 100.000 from Sun Microsystees Bed Page were on their way to creating an Internet pie giant Google immediately and then of the Internet sector for being a better search engine than its competitors, including Yahoo By 2000. Google was in 15 languages and international sclaim for its web search services. The Google toolbar was first released in late 2000 The Chairman of the Board Eric Schmidt joined Google in the capacity in March 2005. 2002. Google relomed Adwords, which was a new cost per click pricing system for vising In August 2004. Google went public with 19,605,042 shares opening price of 533 per share Gmail an instant messaging and free e-mail service was released in 2006, just a few months before the amounced acquisition of YouTube. In that announcement, CEO at the time Eric Schmidt stated: "The YouTube cum has built on fal media place that complet Google in de organise the world make it may be and useful. Our companies share similares: we both are put our first and are committed to wing her experience. Together, we are mutual parfuur to offer a compelling medical centers, and " DoubleClick was acquired in 2008. 2009. Google Docs was introduced. It allowed a user to upload all file types, including ZIP filex, in ander to work with these files online. The company moved into public education, starting in Orege with Google Apps for Education Regarding the transformation of technology in education, Jeff Keme, a sentir manager at Google who worked with educational institutions to increase the Google's technology is higher education commented "We do now what the future classrooms will look lile We work with schools In a continua evolution to discover what could look like The use of Google Docs and Google Sprachets in team projects provided the opportunity for increased technological application in the classroomer that business professors had not had the opportunity to apply in the past. Kelmerstated that he did not see the biggest challenges as technology based, but rather culture based in the home school professors must be willing and able to accept failure as a part of the process. He believed that the most successful adopten of Google technology will be those that have haced the willingness to fail in order to drive to higher level of success In 2010, Google was seen as a global leader in technology that was formed on the ways people obtained information. Simply by its growth and product and application development, the company had one of the strongest brand recognition in the world. There were three primary groups served by Google (t) Users Advertisers, and Google Network Members and Other Content Providers. Uses gained the ability to find informatie quickly and easily on the Internet. Advertisers provided 97% of the revenue for Google and gained cost-effective online and offline ads to reach their target market as determined partially by linieme click history Finally, Google Network Members gained access to AdSense, which allowed for multiple consumer contacts and revenue sharing among the companiet Management and Board of Directors In 2002, Google hired former Sun Microsystems executive Ene Schmidt to me the role as Chairman and later in the same your CEO. Cofounders Sergey Brin and Larry Pupe were active members of the Board of Directors Members of the Frecue Team and the land of Directors are listed below EXECUTIVE TEAM Eric Schmidt, 54. Chairman of the Hound and CEO Google in 2001 and helped grow the Internet Aposed Gold and aftline de rather target market determine peally by India Finally, toogle Network Memento Achimie cand sharing on the.com Mandando In 300. Gegend San Micro Show Layout CEO Code 2 of 5 card of Director. 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Ta in ele ad muling 2.5 ingen and 213 Gm Gegewens W why Gardermoepidemia. The com were relied for people way we we ter performanse tu alipod sweet ples. The company's 1,000 band 1 E Maqs. % Mgf 140 141 42 43 12 Google's Pure Google at the forved in the show we will Wight fine Google pied wake age or older news, other to continue doing this will ad price had dished rely in the past, but when the Gang ME preted that is the leveling all the mobile Google Tiendale head.00 10:03 DISCUSSION QUESTIONS 1. What are the strengths and weaknesses of Google? 2. ... at are the opportunities and threats facing gle? s Google have any core competencies? What are the key success factors for Google's? 5. What must Google's do to develop an effective differentiation enterprise-wide strategy? 6. Would you buy stock in Google's? If 'yes' why? If 'no' why? If yes, what are they? III U