Section 2: Adapting to Your Audience: Building Strong Relationships Learning Objective 2: Explain how establishing your credibiiity and projecting your company's image are vital aspects of building strong relationships with your audience. Establishing your credibility and projecting your company's image are two Vital steps in building and fostering positive business relationships. Establishing Your Credibility Credibility is the measure of your believability based 011 how reliable you are and how much trust you evoke in others. To establish your credibility, emphasize Honesty Objectivity Awareness of audience needs Credentials, knowledge, and expertise Endorsements Performa nce Sincerity Credibility can take a long time to establishand it can be wiped out by a single careless or foolish mistake