Section 2: Research and competitor analysis Using the KPU library online, Census Canada, and other sources (no Wikipedia) complete the following questions: 1. How many people of your target audience (from your simulation) exist in Canada (for example university students =1.7 million)? 2. List at least four (4) retailers in Canada that sell backpacks to your target segment. Then scan their web sites, and in your opinion do they do a good job representing the backpack to the target audience? Do they provide enough information about the backpack features to help you decide to purchase? Do they provide you with enough images so that you can see all the features? Why or why not? Think about how they present the "value" that each backpack offers. Tip: this could be represented in a table. 3. In a short summary, if you were hired as a consultant to "optimize their marketing effort" what would you recommend based on your experience in the game and overall experience as a consumer (tip think about a retailer that you love that does a good marketing job). Final Report grading: 30% performance - based on results 1) Net Profit, 2) Market share, 3) Revenue, 4) Units Sold. 70% based on overall report detail, insights, formatting and completeness