Question: Section 4 (3 marks) [CLO 4] of Short Question Answer the following questions. 'People who buy an Apple iPad are buying much more than just

Section 4 (3 marks) [CLO 4] of Short Question
Section 4 (3 marks) [CLO 4] of Short Question Answer the following questions. 'People who buy an Apple iPad are buying much more than just a tablet computer'. 1. In the above context, briefly explain the different levels of a product. (2 marks) 2. At which of those levels, Apple iPad could create customer value and a full and satisfying brand experience. (1 mark) 1 " B I EE do 32

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