Section 4. Ch 13: Diversification Strategy (6 points) Case: Winks Inc. is an American drone company that is looking to enter the UAE market. They have been successful in building a profitable pizza delivery business in New York metro area, and would now like to expand globally. They consider the UAE as an attractive market due to the dense population in Dubai and the high general income level. Winks does not have local contacts, but believes that it could start with pizza and other food edliveries in Dubai, and then expand to delivery businesses. Also partnerships with local logistics companies would be of interest to the company. They have concerns regarding regulations, but believe that this would not be ashow stopper in the UAE. 1. Apply Porter's three tests for internationalisation to the firm's situation. Would it look like a profitable strategy to enter the market? Justify your answer (3 points) 2. Should they use related or unrelated diversification strategy? Who could they partner with in Dubai? (3 points)