SECTION A

$[100$ MARKS$]$

Read the case study below and answer ALL the questions that follow.

Al Case Studies in HR

Companies across different industries are using artifcial intelligence $($A$)$ to increase their pools of job candidates, betfer manage the volume of job applicants, answer employee questions and meet diversity gosls. Here, we look at some examples of how companies are applying the latest Al technologies for HR needs:

RingCentral

Cloud communications and collaboration software company Ring Central found that its channel$-$by$-$channel talent search was too slow and laborious to meet the company's hiring targets and generate a slate of candidates to meet DEI goals, according to a case study.

RingCentral worked with Findern's talent search solution, which continuously refreshed $1\mathrm{.}6$ trilion data points from hundreds of thousands of sources and used machine learning $($ML$)$ and Al to provide deep talent insights and trends. The solution combined the external data points with the RingCentral's internal data from applicant tracking systems and other sources, using Al to automate candidate matching, outreach and other recriting workflows across all channels.

Increased pipeline $40\%$

Increased pipeline quality $22\%$

Increased interest from under$-$represented groups $($URGs$)40\%$

QUESTION $1$

$(25$ Marks$)$

Discuss the impact of online recruitment on recruitment objectives for a company such as RingCentral.