Question: SECTION A [25 MARKS] Read the following and Answer the questions that follow: a) It is said that in the case of goods, production and

SECTION A [25 MARKS] Read the following and Answer the questions that follow: a) It is said that in the case of goods, production and consumption do not happen at the same time. However, in the case of service these do happen at the same time and there is need to manage this very carefully. Therefore, in managing simultaneity the Web allows service marketers to use the following features: Customisation; Managing the customer as a part time employee; Innovation as part of customer participation; Service industrialisation; and Reducing customer errors. Required: Discuss any four (4) of the features of managing simultaneity given above, (20 marks) b) Briefly explain what electronic commerce means

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