SECTION A [40 Marks] Read the case study below and answer ALL the questions that follow. Overcoming barriers to change Introduction The external environment in which businesses operate is continually changing. Businesses must respond to these changes to remain competitive and continue to meet the needs of their customers. They need the commitment and support of key stakeholder groups, such as employees, in order to ensure changes are embedded to shape the organisation for the long term. Corus was formed in 1999 when the former British Steel plc merged with the Dutch company, Hoogovens. Corus is now a subsidiary of the Indian-owned Tata Group. Corus has three operating divisions and employs 40,000 people worldwide.

\fDrivers for change - understanding the 'As Is' Barriers to change corus Measure effectiveness Create and implement of the change plan for change - envision the 'To Be'Honesty Professionalism Integrity Transparency The new values Respect Faimess Improvement Excellence