SECTION A All answers must be written in the answer booklet. Write short notes on: (5 x 2-10 marks) 1. Rightsizing 2. Cultural sensitivity 3. Labour market 4. Advertising 5. Customers SECTION B Answer all the questions and discuss briefly but clearly. (2 x 5 =10 marks) 1. What are the general environmental factors that affect the performance of a business organisation? Explain any two? 2. What is ethics? Identify the 3 views of ethics and explain any two? SECTION C Based on the given scenario, answer the following questions. (2x5-30 marks) 1 The Yahoo! Unclear Memorandum In February 2013, the Yahoo HR department sent a memo to all Yahoo employees announcing that henceforth all employees would be required to work in the company's offices. This overturned the lives of many Yahoo employees who, until then, had been allowed to work from home. In the memo, the company "explained the change by claiming, for example, "We want everyone to participate in our culture and contribute to the positive momentum" and "I think we can all feel the energy and buzz in our offices." Employees found such statements empty and unpersuasive. What, they wanted to know, were the real reasons for the change? Was telecommuting hurting the company's productivity? Was it costing the company money? Had the company even explored other solutions? The memo didn't address any such substantive issues. At Yahoo, employee morale dropped. (Source: Pepitonej (2013), CNN BUSINESS) Questions: 1. Based on the above scenario explain in detail the process of effective communication. (15 marks) 2. Identify the different communication barriers and suggest ways overcome those. (15 marks)