Question: SECTION A: Buyer behaviour Terms-short explanation and application (40 marks) This section consists of two terms in Buyer Behaviour. You must explain/define (25%) ONE of

SECTION A: Buyer behaviour Terms-short explanation and application (40 marks)

This section consists of two terms in Buyer Behaviour.

You must explain/define (25%) ONE of the terms and include in your answer a brief discussion of their application (50 %) to marketers, businesses and/or consumers. Try to use real examples (25%) to support your answer.

a. Classical Conditioning

b. Sensory Memory

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