SECTION A: CASE STUDY- CROCS, INC. 2013.

Given that Crocs, Inc. is in the aggressive quadrant for the SPACE Matrix. Data on the internal analysis are in Table 2 and external analysis are in Table 1 (Question 2b):

1. Develop a SWOT Matrix for Crocs, Inc. and further suggest;

1. TWO (2) SO strategies,
2. TWO (2) WO strategies,
3. TWO (2) ST strategies, and
4. TWO (2) WT strategies.

(24 marks)

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