Question: SECTION A - Case Study / Scenario Instructions: Answer ALL questions in this section after reading the case study. ( 3 0 marks ) Johnson

SECTION A - Case Study/ Scenario
Instructions: Answer ALL questions in this section after reading the case study. (30marks)
Johnson & Johnson's Diversification
Based on 2013 figures, Johnson & Johnson reported having the seventh-largest pharmaceutical
business worldwide, the No.6 biotech business, the largest medical devices and diagnostics
business, and the sixth-biggest healthcare consumer business.
J&J's impressive business results during 2013 were paced by a stellar performance in the
SECTION A - Case Study/ Scenario Instructions: Answer ALL questions in

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