SECTION A $-$ COMPULSORY

$[40$ marks$]$

QUESTION $1$

Mr Maruza is a chemical engineer working for a company selling insect killer spray. He is aware how this product could harm the health of the users and is constantly looking for ways to improve the product. Filled with innovative zeal, he worked hard and developed a mosquito repellent which produces sonic waves to drive away mosquitoes. It is non$-$smoky and does not emit any kind of fragrance or odour. It is safe to use as the sonic waves do not affect human beings or plants. He decides to name his product as 'Dengularia Free'. The product is to be packed in a corrugated box with an extension cord as free gift. Its price is fixed at $$60$ bond per unit regardless of whether it's an electronic payment. A replacement warranty for one year will be given as an introductory offer. He decided to sell this product through agents who will sell to both, the wholesalers and retailers depending upon the market to be catered. Mr Maruza has also taken advantage of the recent growth in the market for organic foods by introducing a range of healthy chocolate products. The business has come up with a delicious chocolate range, which contains super food nutrients and antioxidants. Bars have less than $199$ calories with a taste to delight chocolate$-$lovers and the health$-$conscious alike. Due to the high demand for the chocolates, the business rarely needs to advertise; however, they use a well$-$designed website and social media to communicate with customers.

a$)$ Quoting the lines from the above paragraph, show how Mr Maruza applied the marketing mix strategies in his product development.

$[20$ marks$]$

b$)$ Using relevant examples from the case above, explain the Ansoff Matrix concept.

$[20$ marks$]$