Section A Learning Objective LO1: Conduct marketing audits. LO3: Formulate a marketing plan for a product or service. Assignment Topic Strategic marketing planning in action. Scope You have been appointed as a Marketing consultant for a well-known brand that is struggling in the market (your group must choose just one brand from a company). The brand owners (company) have requested you to assess the market and prepare a strategic marketing plan to expand the South African market. Technical Aspects The plan should cover the application of relevant theoretical frameworks: 1. Executive summary and table of contents 2. Current situation analysis 3. SWOT analysis 4. Segmentation, targeting and positioning 5. Objectives and issues 6. Marketing strategy 7. Marketing programmes 8. Metrics and implementation 9. Overall presentation of work (10 Marks) (20 Marks) (20 Marks) (10 Marks) (10 Marks) (10 Marks) (20 Marks) (10 Marks) (10 Marks)