SECTION A Q.1 Using the brand personality give examples (brands) for each and provide brief explanation for each of the brand to justify your choice. It's significant for marketers to decide the most effective reinforcement schedule to use. Marketers must decide about the effort and resources to put and when to reward their consumers when they respond. Several schedules are possible choose one schedule for each of the products and briefly explain your answer for each. II 1. Coffee sold a coffee shop or cafe 2. Clothes - shalwar kameez of any brand 3. Lucky draw-at superstore 4. Slot machines at arcade games centre or amusement park. (10 Marks) Word Limit (250 words)