SECTION A: REQUIRED: This section contains two compulsory questions. You are required to answer both of these questions in the order given. Each question is worth 12.5 marks in total. Please read each question carefully and answer what is specifically asked. Clearly state any assumptions you make. PRACTICE QUESTION Jing Yi is the creative director of High Heels & Bananas (a panel agency) is known in the industry as a media expert. Several of your team members struggle with media strategy and you have asked Jing Yi to run a question and answer (Q&A) session with your associates. a) As part of his presentation, Jing Yi explained the three-exposure hypothesis and discussed its pros and cons in practice. Demonstrate your understanding of the three-exposure hypothesis by including reference to relevant media objectives and case study-based examples in your response. (6.5 marks) In addition, Jing Yi also explained that reach and frequency were interrelated, and that some campaigns required reach to be prioritised over frequency (and vice versa). b) Explain why this is the case and justify your preferred approach for the Super Active Cleaning Gel campaign. (6 marks) Questions will be multi-part and include sub-questions - i.e. a), b), c)... (6.5 + 6 = 12.5 marks)