Section Al: Term Provide a term which either 1) defines the explanation in the box or 2) best describes the situation In the box . Each question in this section is worth 2 points. 1 . JC Penny recently launched the "Beware of the Doghouse" campaign. This is one of the first campaigns that use the new Facebook connect application. The main objective is to increase brand awareness of product sales through pre- existing social networks. Viral Marketing 2. In the vertically differentiated market such as automobile, product line management is more important. Particularly when there is significant gap between two existing products in the product line, companies often introduce a new product in between. For example, Ford introduced the Edsel to fill the gap between the Ford and Lincoln lines 3. One of the promotion mix elements; Tupperware has sold its plastic containers very uniquely. The well-known Tupperware party is run by a Tupperware "consultant" for a host who invites friends and neighbors into his or her home. During the party, the attendants have a natural chance to see and experience a variety of Tupperware products. One of the vertical marketing systems (VMS); For example, a giant manufacturer, P&G, often commands cooperation to small retailers through its superior channel power. 5. A form of task-specific advertising; Its main objective is to build primary demands for a brand-new product. 6. A special type of points-of-parity associations (POPs); CleanTeeth, a toothpaste company, decides to include fluoride into its all toothpastes, simply because its rival, CavityFree, has been successful by doing so