SECTION B: (30 marks) Answer all questions. Each question carries 15 marks. 1. Sephora is a French multinational chain of personal care and beauty stores. Featuring nearly 3,000 brands, along with its own private label, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail colour, beauty tools, and haircare. Sephora is a leader in prestige omni-retail. Omni-retail is a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they are shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. Regarding Sephora successful marketing strategy, the combination cloud marketing and traditional marketing where customer shopping at the stores, justify the importance of information in gaining insight about marketplace and customers. (15 marks) Breakfast cereal is a traditional breakfast food made from processed cereal grains, primarily in Western societies. Nestle in Malaysia have varieties type of cereal to fulfil the need and wants of Malaysian. Knowing that typical Malaysian do not eat cereal as a breakfast, define major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning. Answer should be based on the above scenario. (15 marks)