SECTION B

$[50$ Marks$]$

QUESTION $4$

$(5$ Marks$)$

How can marketers ensure that their campaigns are both effective and ethical, particularly when targeting vulnerable populations such as children or the elderly?

QUESTION $5$

$(30$ Marks$)$

How can companies ensure that their financial, marketing, and advertising practices are aligned with their core values and ethical principles?

QUESTION $6$

$(15$ Marks$)$

Discuss the theory of utilitarianism. Do you find it persuasive and why.