Question: SECTION B [60 Marks] Answer ANY THREE (3) questions in this section. Question 4 [20 Marks] Conduct a market analysis using Porter's five forces model

SECTION B [60 Marks] Answer ANY THREE (3) questions in this section. Question 4 [20 Marks] Conduct a market analysis using Porter's five forces model for the beverages industry where Coca Cola operates. Question 5 [20 Marks] Discuss market segmentation as a valuable tool in a companys marketing effort and explain how Coca Cola segmented its market. [Include a discussion of the process and criteria that can be used to segment a market]Question 6 [20 Marks] Use Coca Cola's products to explain the different phases of the product life cycle.

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