SECTION B

Answer ALL the questions in this section.

QUESTION $2$

A social game which is defined as "a multiplayer, competitive, goal$-$oriented activity with defined rules of

engagement and online connectivity enabling conversation among a community of players" Facebook $($now

Meta$)$ has incorporated game$-$based marketing into its platform through various features and initiatives such

as gaming platforms, in$-$game advertising, social gaming experiences, augmented reality and gamifications.

As social media marketing is now focusing on the Social Entertainment Zone you are expected to outline

the key elements of social games.

As well as discuss game$-$based marketing as a potential marketing tool for other brands to use. Make use

of the case provided.