Question: SECTION B: CASE ANALYSIS - STAPLES, INC. - 2011 (40 MARKS) ANSWER ALL QUESTIONS. QUESTION 1 (15 MARKS) Evaluate the following mission statement of STAPLES

SECTION B: CASE ANALYSIS - STAPLES, INC. - 2011

SECTION B: CASE ANALYSIS - STAPLES, INC. - 2011 (40 MARKS) ANSWER ALL QUESTIONS. QUESTION 1 (15 MARKS) Evaluate the following mission statement of STAPLES INC. according to the major characteristics of a good mission statement given by a textbook. Is this mission statement a good one? Justify your answer. "At Staples our mission is to be the total office products and solution provider for small business, home offices and consumers by providing a broad mix of knowledgeable merchandise and services at everyday low prices in an atmosphere of enthusiastic and knowledgeable workforce sales force worldwide. By joining together the following areas: sound business, diversity, the environment, our community, and ethics, we strive to be a good corporate citizen while maximizing shareholders value." (15 marks)

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