Section B Case Studies (90 marks) Answer all THREE questions in this part. Each question carries 30 marks.

1. Review the following case of Peter. (a) Define the THREE components of attitude in CAB Model. (6 marks) (b) Using the components of CAB Model, what is Peters attitude towards his current job?

   Justify your answer with examples. (12 marks) (c) Using Big Five Factors of Personality, identify THREE types of Peters personalities.

   Justify your answer with examples (12 marks)

   Peter is an outgoing salesperson in PC Computer Retail. He is talkative and easy-going, so he builds up a good relationship with his clients. Peter has received a notice from the Human Resources Department that his working hours have just been reduced from 40 hours a week to 33 due to the economic downturn. He is upset about the reduction in time and pays, but he still shows up at work on time, as usual, every morning. He does not want to change his job because he dislikes changes. He is willing to wait patiently until the economic situation improves so that he can go back to working full time. Although he has family burdens, he is calmed as usual and continues building up a good relationship with his clients.