Question: SECTION B: CASE STUDY ( 3 0 Marks ) Case Study: Supply Chain Dilemmas at Royal Home Appliances ( Pty ) Ltd ) Royal Home
SECTION B: CASE STUDY Marks Case Study: Supply Chain Dilemmas at Royal Home Appliances Pty Ltd Royal Home Appliances RHA is a rapidly growing South African appliance manufacturer operating across subSaharan Africa. The company has historically relied on manual inventory tracking and isolated forecasting systems. With increasing customer complaints about delivery delays, overstocking of unpopular items, and understocking of highdemand products, senior management decided to invest in a new ERP system. However, poor change management and resistance from operations staff have delayed the systems rollout. Compounding the challenge, the company is under public scrutiny after an expos highlighted product quality issues and unsafe working conditions at one of its Gauteng warehouses. While RHAs leadership champions a lean philosophy and TQM framework, little has been done to embed these practices across functions. Furthermore, the company has failed to align its aggregate planning process with demand forecasts and supply capabilities, especially during seasonal peaks like Black Friday. As pressure from stakeholders and competition intensifies, RHA must now reevaluate its operational systems, quality control mechanisms, and human resource design to restore its performance and reputation. Case Study Questions Using concepts from operations strategy and forecasting, critically assess the operational risks that arise from RHAs fragmented systems and lack of integrated planning.
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