Question: SECTION B Instruction: Complete ALL questions from this section. Question 1 A. Explain the following terms: i. Ethnocentric Pricing ii. Geocentric Pricing iii. Polycentric Pricing

SECTION B Instruction:

Complete ALL questions from this section.

Question 1 A. Explain the following terms:

i. Ethnocentric Pricing

ii. Geocentric Pricing

iii. Polycentric Pricing (12 marks)

B. Explain TWO (2) advantages and TWO (2) disadvantages of licensing as a market entry strategy. (18 marks)

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